Conclusion: Music Video Research

• I have a better knowledge on social comments related to ethnicity and racism in music videos.
• I also have a better understanding of identifying concepts in music videos. 
• The close ups of him singing into camera with a careless attitude as it addresses the audience and presents the artist almost as a narcissist. 
• The special effects and CGI used in this video are very effective and we may be able to produce something similar but to suit a lower budget
• This has influenced my research and planning as it I have a better idea on social comments within a concept/narrative, I may choose to use this in my music as it is a very effective way to get a point across.
• This influenced my planning and creativity as it has inspired me to use instrument performance shots in my video which would enable me to change the style of the video to performance and concept, this would allow me to attract a larger audience as well as giving the video a more rugged, pure rock feel.
• This has influenced my research and planning as I like the use of of colours in this video, they seem to represent segregation.
• The scale of the room is good, I like how such a large empty room is used and is made effective with the colours once again representing segregation.
• This has influenced my research and planning as it as I have noticed a convention of an Indie music video is having a location shot as an establishing shot, sometimes semiotics can also be included within the shot, this can be very effective
• I also like some of the CGI/Animiation that is used, although it may not be possible due to budget reason I would quite like to use something like this in the video.