Conclusion: Institutional Research

• This has influenced my research and planning as it has given me an insight on the vast popularity of You Tube and how popular it can make artists due to the mass amounts of views and recognition they receive from having talent and broadcasting it.
• This has influenced my research and planning as it has shown me the large market that iTunes provides and the broad audience it satisfies due to the mass amounts of different genres it has. It has also influenced me to make links to iTunes when adverting our artist.
• This has influenced my research and planning as it has shown me music can be harmful to music sales and it partially deprives artists of their royalties.
• It has also shown me how popular Spotify is due to its versitility of being on many different devices. I may choose to put our star on spotify on the ancilleries linking them to spotify due to this. 
• This has affected my research and planning as I am now aware of how popular it is within youth culture but primarily for the wrong reasons e.g. copying music and breaching different laws which deprives artists of earning their deserved keep for good work.