Thursday, 21 September 2017

Music Video Research 8: Locations in Indie Music Videos

I believe the location of an abandonded building will be very good for the theme of our music video and it is also accessable to me, Greta and Rhea as I can drive and I know several spots like this, we have made a lot of plans to use an abandoned building and I think they are very good to enhance post modernism in a video, I think it shows how people are going to abandoned places to try and remenisce the past and feel a thought of escapism, when in reality, the past wasn't that great. Abandoned, damaged buildings are not normally used in Indie music videos so this is not only breaking conventions but it is also linking to Steve Neale's theory that 'difference is essential to the economy of the genre' however artists like Ed Sheeran use run down buildings in their music videos and drain the coour to show the state the world is in and make links to postmodernism.  
This location can be easily recreated near the Humber Bridge, I think this image is simply aesthetically pleasing and it shows a couple having fun living an enjoying life in front of a beautiful landscape. Due to the people we are using in this video this could also be easily recreated, having an iconic location like the Humber Bridge in the background could also capture a Northern audience as well as the audience we already aim to satisfy (17/25). The behaviour of this young couple among the landscape also relates to youth culture as a lot of young couples in love try to live a dream like the people on this image.
A location similar to this is also easily accessable to me and I think it would work in our video as it shows a sense of exploration and it carries a hidden meaning relating to youth culture (our TA) who at their teen age are starting to explore new things and find out who they really are, it also can simply make relevance that young people like to live a life of exploration and they are having fun together in new, different locations and surroundings.

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